Dove Campaign for Real Beauty
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We see beauty all around us. At Dove, we want to help free ourselves and the next generation from beauty stereotypes. It's this message that’s at the heart of our Campaign for Real Beauty and Self Esteem Fund, and its why we continue to create thought-provoking ads, confidence-building programs and messages that embrace all definitions of beauty.

We've reached over 3.9 million lives through the Dove Self-Esteem Fund so far. Our goal is to reach 5 million by 2010.

A Word on Our Images
The Dove brand's mission is to make more women feel beautiful every day by widening the definition of beauty and inspiring them to take great care of themselves. Dove strives to realistically portray women by accurately depicting their natural shape, size, skin color and age.

We have made the commitment not to distort any of our images to create an unrealistic or unattainable view of beauty.

Color corrections and other small adjustments are needed in order to meet professional standards - even in the best run photo shoot with the best photographers. These corrections do not mean that people don't see the woman as she really is and do not change the Dove brand's commitment to women




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